Thursday, November 26, 2009
Most importantly, all of the hire fee and proceeds from the auction will go to Topshop’s chosen charities Age Concern and Help the Aged.
Celebrites that have kindly donated to the project include Kate Moss, who donated a beautiful beaded Lanvin party dress, and Freida Pinto, who gave a pale yellow Burberry Prorsum dress. Scarlett Johansson’s Nanette Lepore animal print minidress will be available for hire, alongside a full length floral gown by Dolce & Gabbana from Peaches Geldof and a midnight blue evening dress by Australian designer Jayson Brundson from Dita Von Teese. Customers will also have the once-in-a-lifetime opportunity to wear one of Nicola Roberts of Girls Aloud’s bespoke stage costumes from the band’s recent tour.
Not only will the dresses be the main talking point of the evening, you will not risk running into anyone in the same inimitable piece.
Sophie Dahl comments: “I am thrilled to support Help the Aged and Age Concern through Topshop's Christmas ‘Dress Me Up’ initiative. What a good cause to put a lovely frock on for. The dress I donated is one I love, a proper party dress that deserves an outing."
Peaches Geldof is also thrilled to be able to support the campaign: “This dress was a gift from my good friends Dolce & Gabbana. It was beautifully made and means a lot to me. I wore it in Cannes and had lots of fun; I hope the next person who hires it does too. I think dress hire for charity is a great idea and Age Concern and Help The Aged are worthwhile causes. I am glad to be able to give something back to the third generation.”
Emma Cook, designer, comments: “Having worked with Topshop for so long, we didn’t think twice about donating our dress. It’s such a great cause, especially at this time of year. The combination of being able to help support Age Concern & Help The Aged and the chance for someone to wear our dress that wouldn't ordinarily be able to afford to, is such a fantastic concept.”
The dress left was donated by Oliva Palermo and the funky leopard print one was donated by Scarlett Johansson.