Saturday, August 29, 2009

Limited edition 1969 jeans and music events at Gap

Be a part of history and get yourself down to the special Gap store this September......

40 years ago Doris and Don Fisher opened the first Gap store in San Francisco and, to celebrate, Gap is launching the gap1969 Denim Concept Store just off Carnaby Street for a limited time only; 19 days and 69 hours to be exact. The three-floor store on Kingly Court will showcase an extensive range of Gap’s iconic denim styles, specially produced in uniquely engineered washes. Strictly limited edition, only 69 pairs of each style will be available, each pair individually stamped and numbered. On the opening day ONLY we will also be offering the opportunity to purchase a limited edition pair of Gap (PRODUCT) REDTM rinsed jeans in your favourite Gap fit for £19.69, with half the profits from all jeans sold going towards the Global Fund to help eliminate AIDS in Africa.

The store will also stock bespoke denim pieces from designers Pierre Hardy and Albertus Swanepoel, showcase work from celebrated illustrator and photographer, Garance DorĂ© and will host the European launch of Pharrell Williams’ new Bionic Gap Collection.

With music such an integral part of Gap’s heritage, the store will also host a selection of breakthrough artists, with live, acoustic sets. VV Brown kicks off the sessions, performing at gap1969 on the opening night followed by Taio Cruz on Friday.


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